The nation’s most prestigious high school all-star showcase, the McDonald’s All-American Game, will be leaving Chicago.
The event, which had been played at the Bulls’ United Center for the last seven years, will now take place in a new city each year – the format that was used for 33 years before coming to Chicago.
“We’re going to try to get back to the roots,” McDonald’s Head of Global Alliances John Lewick said at Chicago’s SBJ-Intersport Brand Engagement Summit “We learned a lot on how to run it more efficiently, but it also became a little stale. We need to get that freshness back, we need to make sure the game keeps the luster of what it is as a premiere game, and part of that is moving it.”
This year’s event was marred by a brawl among fans that was captured on video.
It has been televised nationally on ESPN for the last 19 years
The historic McDonald’s All-American Game has featured the biggest future NBA stars and college basketball players for over a quarter of a century.
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